THE IMPORTANCE OF MOTIVATION THEORIES IN DELIVERING THE PROMISED SERVICES TO CUSTOMERS

Motivation represents an important factor in the achievement of revenues of a company and that is why the management should pay great attention to this subject. For many managers it is quite a challenge to find the best solution to motivate employees because human beings are different and are guided by different reasons in life. The paper focuses on the presentation of the most important types of motivation, to motivation theories and takes into consideration their importance in the delivery process of the promised services. The work presents theories like Maslow’s hierarchy of needs, X and Y Theory of McGregor, Z theory of Ouchi and it approaches aspects concerning the delivery of services. The objective of the paper is to help managers from the services area when deciding what theory to choose in order to motivate employees.