The importance of perceived proximity in local food mobile apps
Gauthier Casteran and Daria Plotkina
| Year of publication: |
2023
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|---|---|
| Authors: | Casteran, Gauthier ; Plotkina, Daria |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 5, p. 139-154
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| Subject: | local products | Mobile food apps | perceived proximity | TAM | Mobile Anwendung | Mobile application | Lebensmittel | Food | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Regionales Cluster | Regional cluster |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2023.2222067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320377