The importance of perceived service value in retail banking services
Alternative title: | Važnost percipirane vrijednosti usluga kod bankarskih usluga |
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Year of publication: |
2016
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Authors: | Pisnik Korda, Aleksandra ; Dlačić, Jasmina ; Milfelner, Borut |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 28.2016, 2, p. 191-212
|
Subject: | perceived service quality | perceived price | perceived value | customer satisfaction | customer loyalty | retail banking services | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services |
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