The Importance of Personal Considerations in Risk Taking.

Project sponsors can present the reasons why their innovation or idea is better than the idea it supersedes, but their project can still be rejected because the manager may be interested in some other, personal, considerations. This is the hypothesis that is explored in this paper. Results indicate that personal considerations play a very important role in determining what situations individuals see as risky and how they deal with them. Managers tend to perceive decisions as risky when they could experience potential losses, particularly to their organizational standing.