The importance of price beliefs in consumer search
Year of publication: |
2021
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Authors: | Jindal, Pranav ; Aribarg, Anocha |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 2, p. 321-342
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Subject: | Bayesian updating | consumer search | price beliefs | rational expectations | search costs | sequential search | Suchtheorie | Search theory | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Rationale Erwartung | Rational expectations | Erwartungsbildung | Expectation formation | Ostasien | East Asia |
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