The importance of self in brand love in consumer-luxury brand relationships
Paula Rodrigues, Amélia Brandão, Clarinda Rodrigues
| Year of publication: |
2018
|
|---|---|
| Authors: | Rodrigues, Paula ; Brandão, Amélia ; Rodrigues, Clarinda |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 3, p. 189-210
|
| Subject: | Brand love | Luxury brand perception | Overall luxury value perception | Prestigious brand perception | Self-brand integration | Self-congruence | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Wahrnehmung | Perception | Markenführung | Brand management | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Emotion | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539218X15434304746036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982357