The importance of the raw idea in innovation : testing the sow's ear hypothesis
Year of publication: |
2014
|
---|---|
Authors: | Kornish, Laura J. ; Ulrich, Karl T. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 14-26
|
Subject: | innovation | new product development | raw ideas | market outcomes | new product evaluations | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovation |
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