The importance of transparency signals in à la carte pricing
Year of publication: |
February 2018
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Authors: | Robbert, Thomas ; Roth, Stefan |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 32-40
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Subject: | À la carte pricing | Customized services | Partitioned pricing | Price transparency | Add-on pricing | Price bundling | Drip pricing | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preis | Price |
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