The importance of trust vis-à-vis reliance in business relationships: some international findings
Year of publication: |
2011
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Authors: | Jiang, Zhizhong ; Henneberg, Stephan C. ; Naudé, Peter |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 4 (19.7.), p. 318-340
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