The importance of youth policy holders in life insurance industry in India

Introduction:A country is said to be potential and prosperous only when its basic unit- “YOUTH” is safe and secured, focus will be on both the gender’s equal upliftment (male and female) in the Society. In the light of this, the present chapter is an attempt to move a step ahead towards understanding the importance of “saving"," protection” and “investment" in one word i.e. “life insurance of young generation” or young policy holders in Indian Society. India has been working towards empowering her youth ever since independence and especially since the 1990s.The government and non-government sectors have both been pushing ahead with programmes aimed at imparting education, giving them better health care, providing them with means of livelihood and opportunities to participate in the decision making process at home and in the society. Special attention is being paid to improve the lot of their protection giving them the better chances of survival and opportunities for living a meaningful life. While reservation is important but the real challenge is to ensure that younger generation are involved in the decision making process at home and in the society