The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices
Tung-Sheng Wang, Austin Rong-Da Liang, Chia-Chun Ko and Jie-Heng Lin
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Tung-Sheng ; Liang, Austin Rong Da ; Ko, Chia-Chun ; Lin, Jie-Heng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1158-1177
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| Subject: | Geographical labeling | Perceived quality | Purchase intention | Region of origin | Tea | Konsumentenverhalten | Consumer behaviour | Teeanbau | Tea plantation | Tee | Teewirtschaft | Tea industry | Herkunftsbezeichnung | Designation of origin | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2021-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391005