The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Didier Soopramanien; Liu Hong Juan
| Year of publication: |
2010
|
|---|---|
| Authors: | Soopramanien, Didier ; Juan, Liu Hong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 4, p. 306-312
|
| Subject: | Unternehmensversicherung | Corporate insurance | Versicherungsmarketing | Insurance marketing | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003989695