The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
| Year of publication: |
2010
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|---|---|
| Authors: | Soopramanien, Didier ; Hong Juan, Liu |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 4, p. 306-313
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