The important role of ethical behavior in improving customer loyalty
Year of publication: |
2021
|
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Authors: | I Gede Riana |
Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 40.2021, 3, p. 379-394
|
Subject: | Customer trust | customer loyalty | customer commitment | ethical behavior | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Unternehmensethik | Business ethics | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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