The incidence and perceived managerial merit of customer accounting in New Zealand
Year of publication: |
2015
|
---|---|
Authors: | Tanima, Farzana Aman ; Bates, Ken |
Published in: |
Pacific Accounting Review. - Emerald Group Publishing Limited, ISSN 2041-5494, ZDB-ID 2197676-4. - Vol. 27.2015, 4, p. 466-485
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New Zealand | Customer lifetime value | Customer equity | Customer accounting | Customer concept | Customer proftability analysis |
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