The increasing dynamics between consumers, social groups and brands
Year of publication: |
2012
|
---|---|
Authors: | Ruediger Kaufmann, Hans ; Correia Loureiro, Sandra Maria ; Basile, Gianpaolo ; Vrontis, Demetris |
Other Persons: | Ruediger Kaufmann, Hans (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 15.2012, 4, p. 404-419
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand community | Social identity | Embedded learning | Brands | Learning | Cyprus | Consumer behaviour |
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