The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Year of publication: |
2000
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Authors: | Chandy, Rajesh K. ; Tellis, Gerard J. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 3, p. 1-17
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