The Indian image abroad : need for coherent corporate strategies
by Vikram Kumar
| Year of publication: |
1991
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|---|---|
| Authors: | Kumar, Vikram |
| Published in: |
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0015-7325, ZDB-ID 862650-9. - Vol. 26.1991, 3, p. 215-220
|
| Subject: | Internationales Marketing | International marketing | Öffentlichkeitsarbeit | Public relations | Indien | India |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001132683