The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value : the bootstrap approach
Year of publication: |
2013
|
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Authors: | Song, Zibin ; Su, Xin ; Li, Liaoning |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 3/4, p. 386-409
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Subject: | destination image | perceived value | destination loyalty intention | multiple mediation model | the bootstrap approach | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismusregion | Tourism destination | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
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