THE INDUSTRIAL MARKETING IMPLICATIONS OF PERCEPTUAL DIFFERENCES BETWEEN SHIPPERS AND MOTOR CARRIERS
| Year of publication: |
1993
|
|---|---|
| Authors: | Premeaux, Shane R. ; Abshire, Roger D. ; Huston, Charles R. ; Premeaux, Sonya |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 8.1993, 2, p. 16-23
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