The ineffectiveness of corporate brand investments in creating price premiums
Year of publication: |
2014
|
---|---|
Authors: | Biong, Harald ; Silkoset, Ragnhild |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 2, p. 169-184
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Relativer Preis | Relative price | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
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