The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Year of publication: |
2018
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Authors: | Yim, Brian H. ; Byon, Kevin K. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 93-106
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Subject: | sport fan emotions | identification with the team | satisfaction | game outcome | sport consumer behavior | coping strategy | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Profisport | Professional sports |
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