The influence of extrinsic product attributes on consumers' food decisions : review and network analysis of the marketing literature
Year of publication: |
2020
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Authors: | Hoffmann, Nils Christian ; Symmank, Claudia ; Mai, Robert ; Stok, F. Marijn ; Rohm, Harald ; Hoffmann, Stefan |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 9/10, p. 888-915
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Subject: | consumer behaviour | Consumers' decision-making | extrinsic attributes | food marketing | network analysis | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Marketingmanagement | Marketing management |
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