The influence of messages and benefits on donors' attributed motivations : findings of a study with 14 American performing arts presenters
Year of publication: |
2011
|
---|---|
Authors: | Johnson, Jennifer Wiggins ; Ellis, Bret |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 13.2010/11, 2, p. 4-15
|
Subject: | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Öffentlichkeitsarbeit | Public relations | Sponsoring | Sponsorship | Motivation | Kultursektor | Cultural sector | USA | United States |
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