The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth
Joyce Koe Hwee Nga; (Nadiah Soo) Wai Mun
| Year of publication: |
2011
|
|---|---|
| Authors: | Nga, Joyce Koe Hwee ; Mun, Nadiah Soo Wai |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 1, p. 50-70
|
| Subject: | Personalbeschaffung | Recruitment | Direktmarketing | Direct marketing | Konsumgüterhandel | Consumer products distribution | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129941