The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Imen Safraou and Denis Guiot
| Year of publication: |
2023
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|---|---|
| Authors: | Safraou, Imen ; Guiot, Denis |
| Published in: |
Journal of organizational change management. - Bingley : Emerald, ISSN 1758-7816, ZDB-ID 2020442-5. - Vol. 36.2023, 2, p. 217-232
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| Subject: | Aging | Elderly | Need for cognition | Need for emotion | Responses toward advertising | Kognition | Cognition | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Ältere Menschen | Elderly people | Werbepsychologie | Psychology of advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOCM-09-2022-0271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280538