THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES: Evidence from New Zealand
| Year of publication: |
2004
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|---|---|
| Authors: | Martin, Brett A.S. ; Kwai-Choi Lee, Christina |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 4, p. 27-38
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