The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Year of publication: |
2023
|
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Authors: | Gabriel, Adelya ; Ajriya, Alina Dhifan ; Fahmi, Cut Zahra Nabila ; Handayani, Putu Wuri |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2208716, p. 1-20
|
Subject: | augmented reality | continuance intention | e-commerce | fashion and beauty products | Indonesia | purchase intention | virtual try-on | Mode | Fashion | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Indonesien | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2208716 [DOI] hdl:10419/294418 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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