The influence of B to B social media message features on brand engagement : a fluency perspective
Lindsay McShane, Ethan Pancer, and Maxwell Poole
| Year of publication: |
2019
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|---|---|
| Authors: | McShane, Lindsay ; Pancer, Ethan ; Poole, Maxwell |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 1, p. 1-18
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| Subject: | B to B | business marketing | engagement | Fluency | industrial marketing | social media | Twitter | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1565132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196257