The Influence of Big Data on Brand Management Decisions of a Brand
Year of publication: |
2023
|
---|---|
Authors: | Mazikana, Anthony Tapiwa |
Publisher: |
[S.l.] : SSRN |
Subject: | Management-Informationssystem | Management information system | Markenführung | Brand management | Big Data | Big data | Data Mining | Data mining | Markenartikel | Brand |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 4, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4377848 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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