The influence of book advertising on sales in the German fiction book market
Year of publication: |
2014
|
---|---|
Authors: | Shehu, Edlira ; Prostka, Tim ; Schmidt-Stölting, Christina ; Clement, Michel ; Blömeke, Eva |
Published in: |
Journal of Cultural Economics. - Springer. - Vol. 38.2014, 2, p. 109-130
|
Publisher: |
Springer |
Subject: | Advertising | Book sales | Propensity score matching | Publishing |
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