The Influence of Brand Equity and Green Marketing on Consumer’s Decision to Purchase Honda Beat Series in Surabaya
Year of publication: |
2018
|
---|---|
Authors: | Putra, Syaifurrizal Wijaya ; Gumanti, Tatang Ary |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Öko-Marketing | Green marketing | Markenführung | Brand management | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: J. Mgt. Mkt. Review 2 (4) 1 – 6 (2017) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 16, 2017 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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