The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Mi Ryoung Chung and Jon Welty Peachey
| Year of publication: |
2022
|
|---|---|
| Authors: | Chung, Mi Ryoung ; Welty Peachey, Jon |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 2, p. 154-170
|
| Subject: | Brand experience | Brand loyalty | Golf industry | Satisfaction | Uncertainty | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenimage | Brand image | Risiko | Risk | Fußball | Football |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-11-2020-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274348