The influence of brand personality evidence from India
Sangeeta Trott
Year of publication: |
2011
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Authors: | Trott, Sangeeta |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 25365757. - Vol. 5.2011, 3, p. 79-83
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