The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar
| Year of publication: |
2022
|
|---|---|
| Authors: | Gidaković, Petar ; Kos Koklič, Mateja ; Zečević, Mila ; Žabkar, Vesna |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 556-568
|
| Subject: | Brand competence | Brand impressions | Brand morality | Brand sustainability | Brand warmth | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00280-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463722