The influence of children on family purchasing decisions in Turkey
Year of publication: |
2010
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Authors: | Guneri, B. ; Yurt, O. ; Kaplan, M. D. ; Delen, M. |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 4.2010, 1, p. 36-48
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Zielgruppe | Target group | Kinder | Children | Türkei | Turkey |
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