The influence of comparative advertising on consumer ethnocentrism in the American automobile market
Year of publication: |
2015
|
---|---|
Authors: | Neese, William T. ; Haynie, Jeffrey J. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 3, p. 321-337
|
Subject: | Vergleichende Werbung | Comparative advertising | Nationalkultur | National culture | Kfz-Gewerbe | Automotive services industry | USA | United States |
-
Neese, William T., (2019)
-
Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P., (2015)
-
Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P., (2016)
- More ...
-
Neese, William T., (2018)
-
Neese, William T., (2019)
-
Faculty Perceptions of Marketing Journals
Hult, G.Tomas M., (1997)
- More ...