The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance
Year of publication: |
2001
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Authors: | Sarkar, M.B. ; Echambadi, Raj ; Cavusgil, S.Tamer ; Aulakh, Preet S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 4, p. 358-373
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