The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick-Service Restaurants
Year of publication: |
2002-11-25
|
---|---|
Authors: | Reich, Allen Z |
Other Persons: | John Williams (contributor) ; Joseph Sirgy (contributor) ; Muzaffer Uysal (contributor) ; Ken McCleary (contributor) ; Mahmood Khan (contributor) |
Publisher: |
VT |
Subject: | Hospitality and Tourism Management |
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