The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers
Year of publication: |
April 2018
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Authors: | Newman, Kevin P. ; Brucks, Merrie |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 2, p. 253-271
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Subject: | Corporate social responsibility | Vicarious moral licensing | Vicarious moral cleansing | Self-brand overlap | Pride | Guilt | Corporate Social Responsibility | Ethik | Ethics | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour |
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