The influence of corporate social responsibility on actual buying behaviour : a study of Indian consumers
Asiya Chaudhary, Shabir Ahmad Hurrah, and Shafat Maqbool
| Year of publication: |
2020
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|---|---|
| Authors: | Chaudhary, Asiya ; Hurrah, Shabir Ahmad ; Maqbool, Shafat |
| Published in: |
Metamorphosis : a journal of management research. - London : Sage Publishing, ISSN 2348-9324, ZDB-ID 2857790-5. - Vol. 19.2020, 1, p. 21-28
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| Subject: | actual buying behaviour | CSR | intended loyalty | purchase intention | regression | Konsumentenverhalten | Consumer behaviour | Indien | India | Corporate Social Responsibility | Corporate social responsibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972622520931700 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384360