The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
Year of publication: |
2011
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Authors: | Wallace, Elaine ; Chernatony, Leslie de |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 7 (11.10.), p. 475-489
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