The influence of customer relationships on the market value of a bank - a methodological perspective
Edyta Rudawska
| Year of publication: |
2011
|
|---|---|
| Authors: | Rudawska, Edyta |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 2, p. 181-199
|
| Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Unternehmenswert | Firm value | Bank | Polen | Poland | 2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349730