The influence of customer-to-customer interactions and role typology on customer reaction
Year of publication: |
2008
|
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Authors: | Wu, Cedric Hsi-jui |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 9/10, p. 1499-1511
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Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Soziale Rolle | Social role | Kommunikationswissenschaft | Communication science | Konsumentenverhalten | Consumer behaviour |
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