The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia
Sardar Md Humayun Kabir, Suharni Maulan, Noor Hazilah Abd Manaf and Zaireena Wan Nasir
| Year of publication: |
2022
|
|---|---|
| Authors: | Sardar Md Humayun Kabir ; Suharni Maulan ; Noor Hazilah Abd Manaf ; Zaireena Wan Nasir |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 1, p. 101-122
|
| Subject: | Direct-to-physician promotion | Malaysia | Physicians | Prescription behaviour | Ärzte | Arzneimittel | Pharmaceuticals |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-10-2020-0089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886105