The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Year of publication: |
2020
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Authors: | Potgieter, Adele ; Doubell, Marianne |
Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 15.2020, 2, p. 107-133
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Subject: | Corporate Branding | Corporate Reputation | Employees' Personal Branding | Employer Branding | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalmarketing | HR marketing | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture |
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