The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Didem Kurt, J. Jeffrey Inman, and Jennifer J. Argo
| Year of publication: |
2011
|
|---|---|
| Authors: | Kurt, Didem ; Inman, J. Jeffrey ; Argo, Jennifer J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 4, p. 741-754
|
| Subject: | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Prinzipal-Agent-Theorie | Agency theory | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272378