The Influence of Gender on Mood Effects in Advertising
| Year of publication: |
2003
|
|---|---|
| Authors: | Martin, Brett A.S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 3, p. 249
|