The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Year of publication: |
2019
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Authors: | Sahin, Safak ; Baloglu, Seyhmus ; Topcuoglu, Esra |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2019, 4, p. 443-460
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Subject: | green advertising | sustainability | advertising effectiveness | attitude toward the ad | attitude toward the hotel | purchase intention | hotel segment | environmental involvement | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Werbung | Advertising | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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