The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Year of publication: |
2016
|
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Authors: | Diallo, Mbaye Fall ; Burt, Steven ; Sparks, Leigh |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 5, p. 495-512
|
Subject: | Brazil | SB perceived value | SB price-image | Store brand choice | Store image perceptions | Konsumentenverhalten | Consumer behaviour | Brasilien | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenimage | Brand image | Markenartikel | Brand |
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